May 23, 2023
Since opening the doors of BodyWork Associates, Doug and Jennifer have helped countless individuals achieve their career and life dreams. But how did it start and what did it take to open a successful practice? Kristin and Darren are joined by Doug Nelson and Jennifer Crozier to discuss why opening a massage therapy clinic is a viable career path, how community relations are the best marketing strategy, and why mentorship helps in building strong foundations.
Douglas Nelson is the founder and principal instructor for Precision Neuromuscular Therapy Seminars, president of the 20-therapist clinic BodyWork Associates in Champaign, Illinois, and past president of the Massage Therapy Foundation. His clinic, seminars, and research endeavors explore the science behind this work. Visit pnmt.org or email him at doug@pnmt.org.
Jennifer Larkin Crozier is a board-certified massage therapist, specializing in Precision Neuromuscular Therapy. She is a teaching assistant for NMT Midwest. Jen is a 2003 graduate of the clinical massage therapy program at The Soma Institute in Chicago. Since that time, she has worked with Doug Nelson, at his massage clinic, BodyWork Associates, as a protege and student of PNMT. In addition to a busy clinical practice, she has recently taken on the role of clinic manager to the 18-therapist practice.
Resources:
PMNT: https://www.pnmt.org/
BodyWork Associates: www.bodyworkassociates.com
“Dream Bigger,” Massage & Bodywork magazine, September/October 2018, page 78, http://www.massageandbodyworkdigital.com/i/1013756-september-october-2018/80
Hosts:
Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at editor@abmp.com.
Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com.
Sponsors:
Anatomy Trains: www.anatomytrains.com
PurePro: www.purepro.com
Touch America: www.touchamerica.com
Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.
Website: anatomytrains.com
Email: info@anatomytrains.com
Facebook: facebook.com/AnatomyTrains
Instagram: www.instagram.com/anatomytrainsofficial
YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA
Pure Pro Massage Products
From the start in 1992, Pure Pro has distinguished itself by adhering to its values of quality, purity, efficacy, and education.
Pure Pro knows that discerning massage therapists deserve high-quality products that perfectly support and enhance healing work. Pure Pro Massage Products are created by massage therapists for massage therapists and bodyworkers who care deeply about the quality of their massage products.
Pure Pro products are nut-free, gluten-free, cruelty-free, and made with natural ingredients in the USA. Pure Pro’s full line of oils, creams, and Arnica lotion has everything you need for your favorite modality and will always leave your clients’ skin feeling clean and fresh after each treatment.
Listeners can receive $10 off their next order of $59 or more at PurePro.com by using promo code ABMPPOD.
Website: http://www.purepro.com
Email: info@purepro.com
Facebook: https://www.facebook.com/purepromassageproducts
Instagram: https://www.instagram.com/purepromassageproducts/
YouTube: https://www.youtube.com/channel/UCncpFzRVwZA_V_SnylkHyMw
TouchAmerica is a leading manufacturer of professional grade wellness furniture, bodywork tables, halotherapy suites, hydrotherapy equipment, sound bathing loungers, and other related products. At TouchAmerica, we believe in a future where good health and vitality are common in all aspects of living. Promoting the positive power of conscious touch is at the core of our vision. We hope our products help add a touch of functional elegance to your massage & spa work environment. ABMP members receive 20% off all standard products. Discounts do not apply to salt or special-order SKUs.
Visit https://www.touchamerica.com/ or Call 800 67 TOUCH and use code touchABMP*.
Reach out today and feel the TouchAmerica difference!