Nov 30, 2021
How can we reverse the growing trends of disconnection to forge meaningful connections in business and life? In this episode of The ABMP Podcast, Kristin and Darren are joined by Susan McPherson, author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. Susan discusses the difference between connecting and networking, going from FOMO to JOMO, the importance of being a good listener, and how technology plays a role in deeper connections.
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. Susan is part of the year’s 50 over 50: Impact list curated by Forbes magazine.
She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship’s Annual Summit, DLD, and Techonomy. She has appeared on NPR, CNN, USA Today, the New Yorker, New York magazine, and the LA Times, and contributed to the Harvard Business Review, Fast Company, and Forbes.
Anatomy Trains: www.anatomytrains.com
Elements Massage: www.elementsmassage.com
Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.
Founded by a massage therapist for massage therapists, the Elements Massage® brand is a network of independently owned and operated studios dedicated to changing lives—including yours! The Elements Massage brand believes massage therapists deserve a supportive team, business and marketing resources, and the chance to learn as much as they want, so many Elements Massage studios offer and reimburse continuing education on an ongoing basis. It’s no surprise Elements Massage therapist and client satisfaction leads the industry. That’s because from day one, the brand has kept an unmatched commitment to deliver the best therapeutic massage experiences possible for both clients and massage therapists. Elements Massage studios expects the best. So should you. If this sounds like a fit, reach out. Studios are hiring! Visit ElementsMassage.com/ABMP for more information.
Each Elements Massage® studio is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated studios, including hiring, direction, training, supervision, discipline, discharge, compensation (e.g., wage practices and tax withholding and reporting requirements), and termination of employment. Elements Therapeutic Massage, LLC (ETM) is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners’ studios are their employees, not those of ETM. Benefits vary by independently owned and operated Elements Massage® studios. Elements Massage® and Elements Massage + design are registered trademarks owned by ETM